A transportation service is nothing without its riders, so the flow of information between your company and your riders shouldn't be a one-way street. With detailed usage reports and behavioral insights from your customer base, you can make improvements across your organization. In particular, while the foundation of any transit company's offerings — trip scheduling — can feel like taking shots in the dark, the right information about your riders' behavior can illuminate ways to tighten up your schedule, save time, and reduce costs.
SHARE Solution's transportation platform enables smarter, more efficient scheduling for transportation services. With the SHARE Mobility Rider App at the forefront, the data from your users as they book and manage their rides can become valuable guidance. SHARE's real-time data and historical reports can guide plans from prioritizing high-demand stops to using demand signals for flexible adjustments (such as increasing frequency or shifting to on-demand service) — and that's just the beginning.
Optimize Your Scheduling Based on Demand
Failing to optimize scheduling based on rider demand can lead to overcrowded or nearly-empty vehicles, wasted resources, and longer wait times. This frustrates riders and drives down satisfaction and ridership. Over time, such inefficiencies also increase your operational costs and undermine the reliability of your transit service.
Predict Fluctuating Need
Managing the peaks and valleys of demand has long plagued transit operation teams, including traditional transit systems and ride-sharing platforms. Accurately anticipating shifts in demand helps you avoid over- or under-serving specific areas, leading to more efficient vehicle utilization, lower operational costs, and improved rider satisfaction.
To get this info, you need to track trip data, stop data, fleet yard locations and size, vehicle capacity, and ride types. Your data dashboard in the SHARE platform helps out in real time, providing efficiency insights and predictions so you can plan ahead.
Adjust for Peak vs. Off-Peak
Raw reporting on total trips and total riders gives you a snapshot of your peak usage windows. Using SHARE, your analytics are turned into efficiency insights, showing key success metrics and transit data points like:
- Deadhead time (empty travel)
- Total route time
- Vehicles used
You don't need to be an expert on mathematics or algorithms to understand this info. Our data visualizations and metrics (e.g., member activity and on-time performance) are presented in user-friendly, customizable dashboards.
Balance Route Loads
SHARE Solution's platform gives you a complete analysis of your service impact, including the number of riders served and unserved, shared and unshared rides, and new routes created. We also track and report on no-shows, overall ridership, and member activity reports (e.g., unique riders per week and riders per user).
Balancing route loads ensures that no vehicle is overburdened while others run under capacity, leading to more consistent service levels and better use of fleet resources. If our system notices potential inefficiencies, such as underutilized vehicles or missed opportunities for vehicle consolidation, your team will be automatically alerted in real time to address these concerns.
Adjust Based on Origin-Destination
SHARE allows a range of routing protocol configurations, such as max time on vehicle and total mileage on the route. Adjusting routes based on origin-destination patterns lets you align service with actual rider behavior, reducing unnecessary detours and improving travel times.
In SHARE's reporting dashboard, we deliver demographic and economic data that helps you understand community needs and suggest new routes or service adjustments.
Track Time-of-Day Trends
Your dispatch team can see the live GPS location of every vehicle in service to respond quickly to delays and detours. You can also access reports on stop sequences and scheduled departure times to maintain schedule adherence, improve rider communication, and better match your riders' habits.
Add Commuter Analysis
There are many challenges facing riders, and data-informed decisions can alleviate them. The Commuter Analysis tool from SHARE can easily analyze your service areas using data on population density, income levels, and unemployment rates. This gives you the right information to tailor your transit services to meet the specific needs of the communities you serve.
More Benefits of Pulling Rider Data
Optimizing your transit fleet and operations team is the foundation, but accurate rider-centric data has additional benefits that are far from tangential — they can improve how your team functions on a daily basis, and how your riders perceive your brand and services.
Reduce Operational Costs
Our SHARE success stories and real-life case studies speak for themselves: The data and recommended actions provided by SHARE's reporting, such as analyses on miles and minutes saved, support your team's strategic decisions on resource allocation and potential areas for cost reduction. Beyond the data itself, this cost-optimizing transit software platform will save your organization time and money by eliminating manual processes, using an advanced routing engine, and minimizing human error.
Tailor Marketing and Communications
Rider data enables transit operators to segment audiences based on travel behavior, allowing for targeted messaging, alerts, and promotions that resonate with specific rider groups. This personalized approach can improve engagement, boost ridership, and ensure communications are timely and relevant.
Improve Rider Satisfaction
Providing accurate arrival times and real-time crowding information enhances the rider experience by reducing uncertainty and helping passengers plan more comfortably. This transparency builds trust and encourages continued use of the service.
Level Up by Leveraging Rider Data
With SHARE Mobility's cost-effective, AI-powered transportation management software, you don't just get a rider app for your users' convenience. Our suite of tools also tracks, delivers, and analyzes rider-driven data to enable more efficient scheduling — even simplifying compliance with built-in National Transit Database (NTD) reporting.
Ready for a turnkey, data-driven solution that includes dynamic routing, rider demand prediction, built-in messaging, and so much more? Get started today with a free demo and see how turning raw information into actionable reports will save you and your route planners, data analysts, fleet managers, and marketers time and money.
